微信公众平台在传播学教学中的应用研究  

作　　者：谭红云[1] 

机构地区：[1]广东外语外贸大学南国商学院,510545

出　　处：《学周刊（上旬）》2015年第11期201-202,共2页Learning Weekly

摘　　要：在媒介融合的语境下,高校教学手段应追求创新、与时俱进。微信公众平台是新媒体发展大环境下的产物,它不仅对社会生活带来了冲击,而且为高校教学方式的多样化注入了新鲜血液。传播学教学因其课程的特殊性,对于信息技术环境下的新事物的应用研究显得尤为迫切。文章将探讨微信公众平台在传播学教学中应用的可行性,以及具体实例分析,并归纳其应用的积极意义和亟待解决的问题,以期促进微信公众平台在传播学教学中的深入应用。In the context of media convergence, teaching means in universities should pursue innovation, advance with the times. Micro-channel public platform is the product of a new media development and environment, which not only has an impact on the social life, but also injects fresh blood for the diverse ways of teaching. Communication Science teaching is particularly urgent in studying the application of new things under IT environment because of the special nature of the course. This article will explore the feasibility of micro-channel public platform to spread the teaching of the application and the specific case studies, and summarize the positive significance of their applications and problems to be solved in order to promote the public micro-channel communication platform for in-depth application in teaching.

关 键 词：微信公众平台 传播学 教学应用 

分 类 号：G424[文化科学—课程与教学论]