论大学校园媒介的文化功能  

On Cultural Function of Campus Media in College

作　　者：于媚[1] 张颖[2] 

机构地区：[1]南京航空航天大学党委宣传部,江苏南京210016 [2]燕山大学电气工程学院,河北秦皇岛066004

出　　处：《衡水学院学报》2015年第4期88-92,共5页Journal of Hengshui University

摘　　要：大学校园媒介首先是文化产品.这种文化产品的生产主体是大学人自己,消费主体首先也是大学人自己,不过,通过一定的传播与辐射,消费主体也向社会各阶层延伸,在先进文化构建以及先进文化引领等方面发挥着一定的作用,与社会媒介一样都承载着一定的文化功能.其文化功能具体体现在:传播和辐射、展示和传承、舆论和引导、教化和审美等方面.In the first place, campus media is a cultural product. The main producers are college men who are also the firstconsumers. However, through spread and radiation on a certain scale, the main body of consumption also extends to everyrank of society. The campus media plays a role in advanced culture construction and advanced culture guidance. It exertscertain kinds of social functions like social media. Its cultural functions are reflected specifically in： spread and radiation,representation and inheritance, public opinion and guidance, cultivation and aesthetic appreciation, etc.

关 键 词：校园媒介 文化产品 文化功能 大学校园 

分 类 号：G647[文化科学—高等教育学] G206[文化科学—教育学]