公众参与森林生态建设主观意愿的影响因素分析——基于支付意愿研究视角  

Analysis on Influence Factors of the Subjective Willingness of Public Participation in Forest Ecological Construction——Under the perspective of research on willingness to pay

作　　者：李晓[1] 王晨筱[1] 陈凯星[1] 李英[1] 

机构地区：[1]东北林业大学经济管理学院,哈尔滨150040

出　　处：《林业经济问题》2015年第3期200-205,共6页Issues of Forestry Economics

基　　金：国家自然科学基金资助项目(71140011);黑龙江省博士后科研启动资助项目(LBH-Q11180)

摘　　要：在参考现有成果中关于支付意愿相关研究的基础上,选择了公众心理感知层面的内在驱动因素(主观意愿)博弈自愿支付行为决策的视角,运用探索性因素分析(EFA)、验证性因素分析(CFA)方法对影响东北地区公众参与森林生态建设支付意愿的主观意愿影响因素进行了实证分析。结果表明:探索性主观意愿三因子模型(满意度、关注度、重视度)克伦巴赫系数为0.863;因子之间呈中高度相关,满意度与关注度、重视度呈负相关,与主观意愿总体呈正相关;主观意愿二阶潜变量结构方程模型路径系数分别为0.91、0.76、0.44,拟合优度指数GFI为0.997。Refer to a lot of research about willingness to pay, using exploratory factor analysis and confirmatory factor analysis methods to make an empirical analysis about influence factors of subjective willingness of willingness to pay for public participation in forest ecological construction under the perspective of the internal drive factors of subjective will in the field of psychological perception which playing game with the decisions of voluntary payment behaviors. Result show that Cronbach＇s a = 0. 863 which model include three dimensions （attention, importance and satisfaction）. Data demonstrate a negative correlation between satisfaction and attention, satisfaction and importance, meanwhile, three factors and subjective willingness were positively correlated. The path coefficient of the second-order confirmatory factor analysis latent variable model of the structure of the subjective willingness is 0. 91, 0. 76, 0. 44. Which goodn ess of fit index （GFI） is 0. 997

关 键 词：主观意愿 支付意愿 探索性因子分析 验证性因子分析 

分 类 号：F307.23[经济管理—产业经济]