自媒体医患关系舆情传播有关分析  

Analysis on Public Opinion Dissenmination about Doctor-patient Relationship on Social Media

作　　者：陈娟[1] 侯筱蓉[1] 黄成[1] 

机构地区：[1]重庆医科大学医学信息学院,重庆市400016

出　　处：《中国卫生信息管理杂志》2015年第4期385-390,共6页Chinese Journal of Health Informatics and Management

基　　金：2014年国家社会科学基金青年项目"基于用户关系的自媒体健康信息传播机制及干预对策研究"(项目编号:14CTQ022)

摘　　要：自媒体环境下的健康舆情传播日益受到研究者关注,但对其内在传播机制及其特征认识还不够深入。健康舆情在自媒体环境下的产生符合问题出现、社会讨论、合意达成的过程,在每个阶段表现出其特有性质。舆情传播中的关键节点有利于意见气候的形成。以医患关系研究为切入点,分析了微博平台上关键节点的参与度、情感支持与互动的特征与联系,进而对认证微博规范化管理,健康舆情控制提出建设性意见。More and more researchers focused on health public opinion dissemination under social media environment, while it is still lacked of deep study on the mechanism and characteristics. The generating of health public opinion under social media environment confi rmed to the process of problem producing, social discussion and consensus reaching. And it demonstrated unique properties at each stage. The key nodes during public opinion disseminating bring benefi cial effect on opinion climate formation. The research started from doctor-patient relationship, analyzed the participation, emotional support and interactive features of key nodes on microblog. It also gave suggestions to microblog standardized management and health public opinion controlling.

关 键 词：自媒体 健康舆情 意见领袖 医患危机 

分 类 号：R-31[医药卫生] R197.323.4