网络神曲风靡的传播学视角解析  

Analysis of the Epidemic Reason about Network Divine Tune

作　　者：赖寄丹[1] 薛桐[1] 

机构地区：[1]华南理工大学新闻与传播学院,广东广州510006

出　　处：《云梦学刊》2015年第4期97-102,共6页Journal of Yunmeng

摘　　要：音乐的传播以往主要是通过人际传播、大众传播模式进行,而在全媒体时代,网络及新媒体为音乐的传播提供了更为广泛的平台,也使得音乐的形态呈现多样化,网络神曲就是这一现象的极致表现。从传播学视角来看,网络神曲的风靡原因,首先是曲目及表演者的创意创新使之具备了传播价值,其次是网络和新媒体的传播技术手段的助力和多种传播方式形成的合力的结果,同时也由于全球泛娱乐化的社会环境为神曲的产生与传播提供了温床。The music was spread mainly by interpersonal communication or mass communication in the past. But in all media and Internet era, Internet and new media provides a broader platform that not only makes music spread widely,but also makes music forms diversified, the Divine Tune＇s popular is a typical case about this side. From the perspective of communication, the first epidemic reason of network Divine Tune is that innovative repertoire and performer which makes the communication have some value, followed by the formation of network and new media communication technology of the power and a variety of modes of transmission force, and but also because of the global entertainment social environment that provides a hotbed to communication of the Divine Comedy. This paper analyze why the Divine Tune on network can be so popular from the perspective of communication, so as to provide theoretical basis and reference for dissemination of music effectively.

关 键 词：网络神曲 传播学视角 

分 类 号：G112[文化科学]