大学生手机阅读行为研究  

Investigation and Analysis of College Students' Mobile Phone Reading Behavior

作　　者：毕秋敏[1] 曾志勇[2] 陈楠[1] 

机构地区：[1]昆明理工大学艺术与传媒学院,云南昆明650500 [2]云南财经大学信息管理中心,云南昆明650221

出　　处：《昆明理工大学学报（社会科学版）》2015年第4期99-108,共10页Journal of Kunming University of Science and Technology(Social Sciences)

基　　金：国家社会科学基金项目"新媒体环境下的政府传播与政治沟通研究"(13CXW035);云南省哲学社会科学规划项目"微博用户影响力模型研究"(QN2014071);云南省教育厅科学研究基金项目"大学生手机阅读的使用与满足研究"(2013Y341)

摘　　要：大学生手机阅读行为比较普遍,大学生对手机阅读形成依赖;大学生手机阅读的动机表现出"多元化""娱乐化""个性化"的特征;大学生手机阅读存在"浅阅读"和"泛阅读"倾向,并具有"社会化阅读"的特点。家庭、学校和社会要重视培养和激发大学生的阅读兴趣,关注和顺应手机阅读的趋势,引导大学生手机阅读与纸质阅读的结合和平衡,指导大学生选择有益的手机阅读内容。The author investigated 558 college students in Kunming about their mobile phone reading behaviors through questionnaires and summarized the present situation and characteristics of college students’ mobile phone reading behavior. The findings are as follows： 1） It is not uncommon for the college students to read through mobile phones and they have become reliant on mobile phone reading; 2） College students’ mobile reading motivation is characteristic of diversity,entertainment orientation,and personalization; 3） college students’ mobile reading behavior tends to be superficial and extensive,and is typical of socialization. Families,schools and society should put emphasis on cultivating and encouraging the college students’ interest in reading,and be more concerned about and adapted to the tendency of college students’ reading through mobile phones.Also,they should guide the college students to make a balance between mobile phone reading and traditional book reading,helping them choose beneficial and useful reading materials.

关 键 词：大学生手机阅读 使用行为 娱乐化 浅阅读 社会化阅读 

分 类 号：G237.9[文化科学]