乳品安全事件情境下城镇居民消费风险感知研究  

Perception of consumption risk of Chinese urban residents to the dairy products

作　　者：董晓霞[1] 李哲敏[1] 许世卫[1] 张超[1] 

机构地区：[1]中国农业科学院农业信息研究所/农业部农业信息服务技术重点实验室,北京100081

出　　处：《上海农业学报》2015年第4期135-141,共7页Acta Agriculturae Shanghai

基　　金："十二五"国家科技支撑计划重点项目"农业生产与市场流通匹配管理及信息服务关键技术研究与示范"(2012BAH20B04);国家自然科学基金项目(71203221);奶牛产业技术体系北京市创新团队项目

摘　　要：针对我国乳品消费持续低迷的"困惑",以消费风险感知为切入点,深入剖析了居民乳品消费量低位徘徊的主要原因。研究发现:近年来乳品安全事件的不断发生提升了居民的消费风险感知度,是我国居民乳品消费量低位徘徊甚至下降的主因;"三鹿奶粉"事件的发生对国内奶源乳品的消费影响更大,对"元凶"奶粉影响相对较小;较低收入居民的消费风险感知度明显高于较高收入居民,是目前城镇居民乳品消费量下降的主体;我国城镇居民乳品消费的收入弹性依然存在,消费风险感知度的提升掩盖了收入对乳品消费的促进作用。Aiming at the sustaining downturn puzzle of Chinese dairy products consumption, with the per- ception of consumption risk as an entry point, the paper deeply analyzed the main reason which caused the dairy products consumption of Chinese residents downturn. The results showed that the income elasticity of dairy prod- ucts consumption of Chinese town residents was still notable; the occurrence of dairy products safety incidents improved the perception of consumption risk, accordingly it covered the promotion of income to the dairy products consumption ; the safety incident was the key factor which led the fall of dairy products consumption of town resi- dents in recent years, and the perception of consumption risk of lower income group was clearly higher than that of higher income group.

关 键 词：城镇居民 乳品消费 风险感知 安全事件 

分 类 号：F126.1[经济管理—世界经济]