产品设计的符号隐喻修辞方法研究  

Symbolic Metaphor Rhetoric Methods of Product Design

作　　者：宋文娟[1] 杨永发[1] 王坤茜[2] 

机构地区：[1]西南林业大学,昆明650224 [2]昆明理工大学,昆明650093

出　　处：《包装工程》2015年第16期91-94,103,共5页Packaging Engineering

摘　　要：目的对产品设计的符号隐喻修辞方法进行解析。方法以设计符号学及语言学的相关理论为基础,对产品符号概述、产品符号化过程、产品符号隐喻修辞方法的分析与应用3个方面进行研究。结论通过对产品符号隐喻修辞的分类研究,归纳出产品设计的符号显性隐喻分为显性表现自然物和显性表现人造物两种,符号隐性隐喻分为隐性揭示功能、隐性象征文化两种,用以指导若干产品设计实践。It aims to analyze the symbolic metaphor rhetoric methods of product design. Based on the relevant theories of design semiotics and linguistics, it researches three aspects of the analysis and application of product symbol summary, product symbolic process and product symbolic metaphor rhetoric methods. By the classification research through product symbolic metaphor rhetoric, we can generalize that symbol dominant metaphor method can be divided into the dominant performance natural objects and the dominant performance artificiality and that symbol recessive metaphor method of product design can be divided into the recessive reveal function and the recessive symbol culture, which both can be used to guide product design practice.

关 键 词：产品符号 隐喻修辞 显性 隐性 设计 

分 类 号：TB472[一般工业技术—工业设计]