冬奥冰雪奇缘  

Boiling Ice and Snow:Olympic Avalanche

作　　者：崔玲[1] 

机构地区：[1]《中国企业家》编辑部

出　　处：《中国企业家》2015年第17期78-82,9,共5页China Entrepreneur

摘　　要：京张联手拿下2022年冬奥会的主办权，创业者、资本各种力量纷纷布局冰雪，但市场规模小，竞争激烈。At the end of July, Beijing and Zhangjiakou won their bid to host the 2022 Winter Olympics. As soon as the news hit the media, the impact on the capital markets was almost immediate as sports related stocks saw a sharp rise in price. Meanwhile,startups, capital investment firms and sports related sectors all began their plans to claim their stakes in the games. However, fierce competition and the small size of the market means a difficult road for any startup looking to compete.

关 键 词：冰雪 市场规模 主办权 冬奥会 创业者 资本 

分 类 号：F270[经济管理—企业管理]