战后经典广告词隐含的日本社会时代特征探究  

On the Time Characteristics of Japanese Society Implied in the Words of Classic Post-war Advertising

作　　者：阮茉莉[1] 

机构地区：[1]广西师范学院外国语学院

出　　处：《日语学习与研究》2015年第4期82-87,共6页Journal of Japanese Language Study and Research

摘　　要：广告词作为一种特殊的语言形式,有着独特的风格和魅力,兼具经济和文化的双重属性,能折射出现实社会政治、经济的鲜明特征。通过对日本战后经典广告词的分析,引导读者发现广告语言的时代美,从广告语言的角度探究战后日本经济不同发展阶段的时代特征、文化内涵和价值观念,以独特的视角印证日本社会文化的历史变迁。As a special language form with unique style and charm, advertising words are of both economic and cultural natures, and can reflect the distinct social characteristics of politics and economy. Through an analysis of the language used in classic post-war Japanese advertising, the paper aims to show the beauty of the time in advertising, and to study the time characteristics, cultural connotations and values of different economic stages after World War Ⅱ, verifying the historic change of Japanese society and culture from a unique perspective.

关 键 词：广告词 时代特征 文化内涵 价值观念 

分 类 号：H36[语言文字—日语]