基于扎根理论的历史文化街区游客旅游动机研究——以苏州山塘历史文化街区为例  

Research on the Motivation of Tourists to Historic and Cultural Blocks Based on the Grounded Theory——A Case Study of Shantang Historic and Cultural Block in Suzhou

作　　者：孙腾婧 孙天胜[1] 

机构地区：[1]江苏师范大学历史文化与旅游学院,江苏徐州221116

出　　处：《四川旅游学院学报》2015年第5期37-40,共4页Journal of Sichuan Tourism University

摘　　要：文章以苏州山塘历史文化街区为例,收集了"蚂蜂窝""百度旅游""携程"等国内知名旅游网站上有关"山塘街"的网络游记,运用扎根理论的方法,将游客前往山塘历史文化街区的旅游动机分为感受、休闲、观光、被动四大类。This paper, taking Shantang Historic and Cultural block as an example, reviews the travelogues on this attraction posted on famous tourism websites such as＂ mafengwo, corn＂, ＂lvyou. baidu, tom＂, and＂ ctrip. corn＂, etc. before analyzing tourists＇ motivations in accordance with the grounded theory, which are then grouped into four categories ： experience, leisure, sight-seeing, and passiveness

关 键 词：扎根理论 历史文化街区 旅游动机 苏州山塘街 

分 类 号：F592.3[经济管理—旅游管理]