基于4P营销理论的老年市场营销策略研究  

Research On Marketings Trategy Of Older Markets Based On 4P Theory

作　　者：房珈竹 

机构地区：[1]东北林业大学,黑龙江哈尔滨150040

出　　处：《江苏商论》2015年第8期12-13,17,共3页Jiangsu Commercial Forum

摘　　要：根据联合国老龄化国家的划分标准,早在2000年我国就已步入老龄化国家的队伍,而且速度是相当惊人的。随着我国老年人口数量的迅速增长,老年市场将在众多细分市场中成为一个非常有吸引力的市场。本文试图通过对老年市场容量和老年市场消费特点的分析,结合4P营销理论探讨我国老年市场的营销策略。According to the division of aging countries United Nations standards,our country has been aging in 2000, and the speed is quite amazing. With the rapid growth of the number of China＇s elderly population, the elderly market will become a very attractive market in many market segments. This paper tries to analyze the elderly market capacity and consumption characteristics, combined with the 4P marketing theory to explore China＇s old market marketing strategy.

关 键 词：老年市场 消费特点 营销策略 

分 类 号：F713.52[经济管理—市场营销]