双向知识转移影响服务型供应链决策的机理及仿真分析——基于利益博弈的视角  

Research on the Mechanism and Simulation of the Impact of Two-way Knowledge Flow on Service Supply Chain Decision-Making from Perspective of Interest-Gaming

作　　者：翁莉[1] 马林[1] 

机构地区：[1]南京信息工程大学,南京210044

出　　处：《阅江学刊》2015年第4期53-59,共7页Yuejiang Academic Journal

基　　金：国家自然科学基金项目"基于供应链的产业绿色低碳多重耦合协同演进机制及政策研究"(71273140);中国制造业发展研究院2014年度开放课题"传统制造型企业绿色供应链知识共享协同促进机制研究"(SK20140090-8);南京信息工程大学预研项目"传统产业升级下绿色供应链知识共享的决策行为;影响因素和促进机制研究"(2014x019);江苏高校优势学科建设工程

摘　　要：在非合作决策模式下,节点企业更倾向于享受其他企业的知识转移成果而不愿意转移知识,不利于供应链知识资源的流动与整合。在合作决策模式下,供应链整体可以获得最大收益,各节点企业的个体利益也有显著提升。正向和逆向的知识流均能提升供应链的服务水平与市场销量,相反方向的知识流对于单向知识流提升服务型供应链绩效具有正向的调节作用。在供应链知识管理的实践中,企业不仅要注重从外部吸收知识,还要积极地与其他企业和顾客分享自己拥有的优势知识,互惠共赢,提高供应链整体的竞争优势。Under non-cooperative decision-making model,node enterprises prefer to adopt free-riding behavior rather than share knowledge with other node enterprises,which is not good for the integration of supply chain knowledge resources. Under cooperative decision-making model,the whole supply chain can gain maximum profits and the individual interests of node enterprises obtain remarkable promotion. Either forward knowledge flow or reverse knowledge flow is helpful to upgrade the service level and the market sales volume of supply chain. The opposite direction knowledge flow has positive moderation effects on the one-way knowledge sharing activity. In the process of supply chain knowledge management,the node enterprise not only needs to absorb knowledge from outside to make up the enterprise knowledge gap,but also should share knowledge with other enterprise and customer actively to win together,which can improve the whole competitive advantage of supply chain.

关 键 词：双向知识转移 服务型供应链 搭便车行为 知识流 合作决策模式 供应链绩效 

分 类 号：F274[经济管理—企业管理] F224.32[经济管理—国民经济]