线上品牌服装设计思路探究  

The Explore of Online Clothing Brand Design Ideas

作　　者：高秀珍[1] 齐德金[1] 

机构地区：[1]天津科技大学,天津300457

出　　处：《艺术与设计（理论版）》2015年第8期97-99,共3页Art and Design

摘　　要：随着中国经济和网络环境的快速稳健发展,网络购衣正在不断地成为更多消费者的选择,从经济、文化、社会等各个方面来说都给国内服装行业带来了绝好的契机,中国服装行业迎来了空前未有的新机遇。目前国内对于线上品牌服装新品开发思路的探究尚处于初级阶段,如何结合环境形势,紧跟时尚步伐,设计出满足消费者生理与心理需求的新产品是线上服装品牌公司的当务之急,同时也是文章所要探究的问题!With the rapid and steady development of economy and network environment in China, More and more consumers prefer to purchase clothes through the Internet. It brings a great opportunity for Chinese clothing industry from aspects of economy, culture and society. As a result, an unprecedented opportunity appears for Chinese clothing industry.Nowadays, design of fashionable life brand of Internet is still in the primary stage, how to combine the environmental situation, to keep up the pace of fashion, design new products to meet the physiological and psychological needs of customers is the top priority of online clothing brand companies, is also the problem which this article will to explore.

关 键 词：网络购物 网络品牌服装 设计思路 

分 类 号：J0[艺术—艺术理论]