后品牌时代下的VI设计课程体系构建与提升  

THE CONSTRUCTION AND IMPROVEMENT ABOUT VISUAL IDENTITY SYSTEM CURRICULUM UNDER THE ERA OF THE POST BRAND

作　　者：马赈辕[1] 申大鹏[2] 许甲子[3] 

机构地区：[1]大连医科大学中山学院 [2]大连理工大学建筑与艺术学院 [3]大连医科大学艺术学院

出　　处：《设计》2015年第15期90-91,共2页Design

摘　　要：后品牌时代赋予了"品牌"新的时代涵义与内容,面对这种情况,以培养理论与实践相结复合型人才为目标高等设计艺术教育,有必要根据时代、市场的要求对课程结构进行重新界定、对课程内容进行有效补充、对课程效果进行准确把握,从而更有效率地促进学生的培养与教学课程的改革。对VI设计课程体系的构建与提升,不仅需要从意识形态上强化系统观念在课程体系内的作用,同时还要从视觉的角度强化创意性的视觉表现,还要从实践的角度以深层次的理念培养学生设计实践能力,从而培养符合时代、社会需求的人才。The era of the post-brand have entrusted the ＂brand＂ new era after the semantic and content. The theory and practice to cultivate inter-disciplinary talent as the goal of higher art design education are necessary according to the requirement of the era and the market to redefine the curriculum structure, do complements for the content of the course, accurately grasp the effects of the course, so as to more effectively promote the cultivation of the students and the reform of the teaching course. To do Vl design curriculum system construction and ascension, it is not only needing to strengthen the system from the ideological concept within the curriculum system, from the Angle of vision, even at the same time strengthening creative visual performance, but also needs from the perspective of practice with the concept of deep design training students practical ability, to professional point of view to promote Vl design curriculum system construction and ascension.

关 键 词：VI设计 课程体系 视觉传达设计 系统化 

分 类 号：G642.3[文化科学—高等教育学] J524-4[文化科学—教育学]