服务供应链中客户知识的相互作用关系研究  

Mutual Effects of Customer Knowledge in Service Supply Chain

作　　者：喻立[1] 

机构地区：[1]清远职业技术学院外语与经贸学院,广东清远511510

出　　处：《武汉理工大学学报（信息与管理工程版）》2015年第4期488-494,共7页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目(71071122)

摘　　要：分析了服务供应链中的客户知识构成,设计各类客户知识设置观测变量并通过问卷获取相关数据,运用结构方程模型揭示了服务供应链中客户知识间的相互作用和影响关系,旨在为建立科学的服务供应链客户知识管理体系提供理论参考。The customer knowledge element in service supply chain was analyzed. The observe variables were set up for all sorts of customer knowledge through questionnaire design and relevant data were obtained. The mutual effects and influence be-tween internal and external customer knowledge in service supply chain were revealed using structural equation model. Theoretical guidance and implementing measures were provided for establishing scientific customer knowledge management system in service supply chain.

关 键 词：服务供应链 客户知识 相互作用 

分 类 号：F069.9[经济管理—政治经济学]