论广告宣传语的修辞策略——以电影广告词为例  

Rhetorical Strategies of Movie Taglines

作　　者：李珂[1] 

机构地区：[1]蚌埠医学院公共课程部,安徽蚌埠233030

出　　处：《湖北第二师范学院学报》2015年第6期129-132,共4页Journal of Hubei University of Education

摘　　要：随着社会的发展和人们生活水平的不断提高,电影已经为大众文化生活的重要部分。人们探究电影剧情,热议电影明星,却忽略了对起宣传引导作用的电影广告语的认识和欣赏。本文从修辞角度出发,引用大量的经典电影广告语作为素材,将其分类于不同的修辞格框架内进行鉴赏。从而唤起受众对电影广告词的关注,也为电影的市场推介提供一份参考。Ever-advancing society has improved people＇ s standard of living. Accordingly, movie has become a pivotal part of public recreational activities. Comparing to heated topics such as movie plots and celebrities, movie taglines have gained not so much attention. This essay focuses on the rhetorical strategies of movie taglines and classifies a large amount of beautiful taglines into different rhetorical categories. The essay serves as a reminder of great value of movie taglines, and a reference for movie advertising campaign.

关 键 词：电影 广告语 修辞 策略 

分 类 号：F713.8[经济管理—广告]