数字技术对传统图书营销模式的影响  

The Impact of Digital Technology on the Tradition Library Marketing Mode

作　　者：来云[1] 

机构地区：[1]广西钦州学院图书馆,广西535000

出　　处：《农业图书情报学刊》2015年第10期95-97,共3页Journal of Library and Information Sciences in Agriculture

基　　金："广西高校图书馆服务北部湾经济区建设的实践研究"(项目编号:20124LX356)

摘　　要：数字技术的推广应用加快了人们的生活节奏,有些人失去了对纸媒的兴趣而偏重数字化阅读,导致传统图书的阅读量大为下降。在这种背景下,传统图书市场需加快改革的步伐,创新营销模式并提高自身竞争力。结合数字技术的应用特点提出数字技术影响下图书营销模式策略,如"特色书店+特色服务"、"电子书店+电子交易平台"、"个别案例+个性化营销"等,以推动传统图书营销方式的革新,提高纸媒吸引力。The vast application of digital technology had made our life fast paced. In terms of traditional book reading, lots of people lost their interest in the virtual reading of books and instead turned to digital reading. Thus the conventional ways of reading is largely decreased. Under this situation, traditional management of library is under the pressure of reform and need to be more competitive in order to meet the market needs. Combined with digital applications, the traditional management of library can survive and thrive in the current market. Practical strategies such as ＂customised bookstore ＋ tailored services＂, ＂digital bookstore＋digital trading services＂ can be used to tackle the current issues thus to keep the traditional book market customers and increase the market competitiveness

关 键 词：数字技术 新媒体 传统图书 营销模式 

分 类 号：G250[文化科学—图书馆学]