武术散打商业赛事发展历程、现状与对策——以“中国武术散打百强争霸赛”为主要案例  

Development, Status Quo and Strategy of Commercial Tournaments in Sanda Boxing——Based on The Top Hundred of Tournaments of China's Sanda Boxing

作　　者：范燕美[1] 

机构地区：[1]上海体育学院武术学院,上海200438

出　　处：《上海体育学院学报》2015年第5期83-88,共6页Journal of Shanghai University of Sport

基　　金：国家体育总局科教司重点领域项目科研课题(2013B053)

摘　　要：对武术散打商业性赛事的发展历程进行梳理,将其归纳为准备、探索和发展阶段。选择"中国武术散打百强争霸赛"为主要案例,结合"散打王""功夫王"等赛事,分析武术散打商业赛事的发展现状。提出:应明确赛事性质,兼顾市场需求与社会责任的双重关系;建立长期稳定的赛制,塑造国内外知名赛事品牌;与媒体建立长效合作机制,形成一体化传播推广模式;利用现有资源打造项目特色,积极促进同类项目的国内外赛事交流。This paper took The Top Hundred of Tournaments of China＇s Sanda Boxing as examples, combined with the events such as ＂Sanda King＂, and ＂Kungfu King＂ to examine the status quo of commercial trounaments in sanda boxing. The study states that the commercial competition nature should be clear, by considering the double sides of market demand and social responsibility. A stable event system should be established and well-recognized competition brand be built. Thirdly, a long-term cooperation mechanism with media should be established to form an integrated communication pattern. Lastly, the present resources should be well used to shape the event features and promote the international exchange.

关 键 词：武术散打 商业赛事 百强争霸赛 散打王 功夫王 武林风 

分 类 号：G852[文化科学—民族体育] G80-05[文化科学—体育学]