生态认证制度及其信号传递机理  

Eco-certification Institution and Its Signaling Transfer Mechanism

作　　者：彭晓英[1] 张庆华[1] 黄东晶[1] 董思思[1] 裴佩[1] 

机构地区：[1]黑龙江科技大学管理学院,黑龙江哈尔滨150022

出　　处：《资源开发与市场》2015年第11期1375-1378,共4页Resource Development & Market

基　　金：黑龙江省教育厅人文社会科学项目"黑龙江省矿产资源开发对生态环境影响的评价及生态补偿研究"(编号:12542241);黑龙江省自然科学基金项目"自愿性环境管理与企业价值关系--理论;实证与协同研究"(编号:G201131)

摘　　要：生态认证制度是一种利用市场机制进行生态补偿和生态保护的自愿性体系,在生态文明建设中起着重要作用。采用信号理论和博弈论分析了生态认证的信号传递特性及其作用机理,该特性既能减少消费者的信息成本,又能将生产者与竞争对手区分出来,减少市场上的信息不对称现象。为保证生态认证制度信号传递机制的正常发挥,必须从认证标准和认证行为两个方面来完善和监管,使其具有公正性和可信性。Ecocertification mechanism was a voluntary system that used market mechanisms to make ecological protection and ecological compensation, playing an important role in the construction of ecological civilization. This paper analyzed the signaling transfer characteristics and mechanism of ecological certification with signal theory and game theory. The feature could reduce the information costs for consumers, but also be able to distinguish between producers and competitors, reducing the information asymmetry on the market. In order to ensure the normal functioning of signaling transfer of ecological certification mechanisms, certification standards and certification behaviors should be improved and regulatory for its impartialitv and credibilitv.

关 键 词：生态认证制度 信号传递机制 信号显示机制 可信性 

分 类 号：X171[环境科学与工程—环境科学] F062.2[经济管理—政治经济学]