农业合作社运营生鲜电商平台的挑战、意义与机制  

The Challenges,Opportunities and Mechanisms of Agricultural Producers' Cooperative Operating Electronic Commerce Platform of Fresh Agricultural Products

作　　者：吴志坚[1] 邱俊杰[1] 

机构地区：[1]对外经济贸易大学,北京100029

出　　处：《科技管理研究》2015年第19期197-201,206,共6页Science and Technology Management Research

基　　金：教育部人文社科青年项目"农户生猪养殖合作经营创新发展与金融支持政策研究"(13YJCZH142);国家社会科学基金一般项目"完善我国工商资本投资现代农业发展的政策体系研究"(14BJY122);教育部人文社会科学研究规划基金项目"畜牧业政策性保险对畜牧生产的影响及政策优化研究"(14JYA790050)

摘　　要：分析我国农民专业合作社运营生鲜电商平台的优势、机遇及挑战,指出合作社运营生鲜电商平台的重要意义。在此基础上,从制度设计到具体运营层面,对合作社运营生鲜电商平台的机制要点进行分析,同时指出,地方政府应充分发挥能力优势,为合作社运营生鲜电商平台提供有力的措施保障,营造良好的发展环境。This paper analyzes the advantages, opportunities and challenges of agricultural producers＇cooperative operating electronic commerce platform of fresh agricultural products, points out its important significance. On this basis, this paper analyzes the mechanism of cooperatives from system design to the concrete operational level, at the same time, advises that local governments should bring advantages into play to provide forceful measures and create a good development environment for agricultural producers＂ cooperatives when they operate electronic commerce platform of fresh agricultural products.

关 键 词：生鲜 电商 合作社 

分 类 号：F321.42[经济管理—产业经济] F724.6