中小企业市场战略的?概念实证分析  

An empirical analysis of the exergy of the market strategy of small and medium sized enterprises

作　　者：叶鸿烈[1] 肖沙浪[1] 程建平[1] 

机构地区：[1]广西民族大学相思湖学院,广西南宁530008

出　　处：《大众科技》2015年第8期164-166,共3页Popular Science & Technology

基　　金：广西高等学校科学研究立项项目(SK13LX104)

摘　　要：使用EFE矩阵、IFE矩阵、SPACE矩阵因素表及矩阵,以及基于?概念下的企业环境管理要素的?矩阵、企业内部战略要素的?矩阵对LY公司的市场竞争战略进行了分析,得到一致的结论。提出基于?概念分析公司的战略选择的基本观点以及管理要素?值计算与评价管理方案的基本概念。?其实是研究对象与环境差异的量度,能够减少管理分析的复杂性,提高分析的效率,使管理学和物理学、经济学的自然属性、社会属性于一体。Using the EFE matrix, IFE matrix, space matrix form factor and matrix, and based on the matrix of exergy exergy concept of corporate environmental management of the elements of the exergy matrix and internal strategic element of the LY company market competition strategy are analyzed, and get a consistent conclusion. The basic ideas of strategic choice and the basic concepts of the management plan and the management plan are put forward. Exergy is actually measure the differences of environment and the object of our study, can reduce the complexity of analysis and management, analysis of efficiency, improve the management science and physics, economics of natural attributes, social attributes in one.

关 键 词：(火用)概念 市场战略 实证分析 

分 类 号：F272.0[经济管理—企业管理]