英利的“罩门”  

The weakness of Yingli Solar

作　　者：郝继涛[1] 师沁然 

机构地区：[1]和君咨询集团 [2]不详

出　　处：《经理人》2015年第10期53-56,共4页Manager

摘　　要：英利战略定位就是跟着补贴走、低价铺货占领市场,始终扮演产品组装加工商的角色,其光伏产品制造始终未能占领具有较高溢价的晶体硅生产端。同时,通过资本运作,贸然将公司定位于全产业链经营,降低了英利的资金流动性和抗风险能力。The strategic positioning of Yingli Solar is to follow the subsidyand fill the market with low price products. As being the assemblers, its photovoltaic products never capture crystalline silicon market with higher premium. Also, its positioning on the whole production chain lowers the liquidity of capital and the ability to face risks.

关 键 词：经营困难 高负债率 巨额亏损 鲜明对比 赞助商 世界杯 行业 股价 

分 类 号：F832.35[经济管理—金融学]