锚定效应的研究范式及其心理机制  

Anchoring Effect: Research Paradigm and Psychological Mechanism

作　　者：王林召[1] 冯果果 许绍康[2] 赵俊峰[2] 

机构地区：[1]广东海洋大学农学院,广东湛江524088 [2]河南大学认知与行为研究所,河南开封475004

出　　处：《河南教育学院学报（自然科学版）》2015年第3期42-46,共5页Journal of Henan Institute of Education(Natural Science Edition)

摘　　要：介绍了心理锚定效应的含义及其应用,重点阐述锚定效应的两种主要研究范式,以及心理锚定效应的心理机制和当前一些最新的理论解释.深入探讨锚定效应心理机制理论之间的相互联系和区别,最后阐述了该领域将来的研究方向.The psychological meaning and application of anchoring effect was introduced, and the two main re- search paradigms were focused. The psychological mechanism and some of the current latest explaining theory were specified. The anchoring effect, the mutual connection and difference between psychological mechanism theory were discussed. At last, the future direction of the research in this field was put forward.

关 键 词：锚定效应 锚定效应范式 心理机制 

分 类 号：G442[哲学宗教—心理学]