基于感性需求的中式女装设计模型的构建研究  

Research on the construction of Chinese-style women's clothing design model based on the perceptual demand

作　　者：孙莉[1] 袁惠芬[1] 黄俊敏[1] 

机构地区：[1]安徽工程大学纺织服装学院,安徽芜湖241000

出　　处：《河南工程学院学报（自然科学版）》2015年第3期24-28,共5页Journal of Henan University of Engineering：Natural Science Edition

基　　金：安徽工程大学青年科研基金项目(2015YQ34);安徽工程大学人文社科重点研究基地项目(校科字[2014]6号)

摘　　要：以消费者的需求转变为背景,基于感性工学理论,对中式女装设计模型进行了研究.首先,分析提取了中式女装设计典型的设计元素,然后通过对消费者的问卷调查了解其需求特征并将设计元素与消费者的感性需求进行对应和量化.对量化后的数据进行处理与分析,聚类获取有代表性的设计模型,所构建的设计模型可以满足大多数消费者对中式女装的消费需求,对科学高效地设计中式女装具有重要的参考作用.In this paper,the design model of women’s Chinese-style clothing is studied,with the consumer demand change as the background,and based on the theory of Kansei Engineering. First of all,typical design elements in Chinese-style women’s clothing are extracted and analyzed. Then through a questionnaire survey to consumers,the demand characteristics are understood,and the de-sign elements and the perceptual demand of consumers are corresponding and quantified. Finally,based on the processing and analysis of these quantized data,representative design models are obtained by clustering. These design models can cover and meet the consump-tion demand of majority of consumers to Chinese-style women’s clothing,which has an important reference for the scientific and effi-cient design of Chinese-style women’s clothing.

关 键 词：感性需求 中式女装 设计模型 聚类 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程] J022[艺术—艺术理论]