企业社会责任、公司声誉与企业绩效研究  

A Study on Corporate Social Responsibility,Corporate Reputation and Corporate Performance

作　　者：蔡月祥[1] 卞继红[1] 孙振华[1] 

机构地区：[1]盐城工学院管理学院,江苏盐城224051

出　　处：《华东经济管理》2015年第10期175-180,共6页East China Economic Management

基　　金：国家社会科学基金面上项目(13BTJ017);江苏省社会科学基金项目(13SHB008);国家统计局项目(2013LY005;2012LY087)

摘　　要：文章在问卷调查的基础上,综合运用因子分析法和结构方程,对企业社会责任、公司声誉和企业绩效的指标进行探索性因子分析,以检验指标的信度和效度。然后通过结构方程,运用Lisrel8.7软件分别检验了企业社会责任、公司声誉与企业绩效的理论模型。实证研究结果发现企业社会责任的五个维度对公司声誉的知名度有正向的影响,经济责任和慈善责任对公司声誉的美誉度有正向影响,知名度和美誉度对企业经营成本的降低有促进作用,而对企业盈利能力的作用并不显著。The paper, based on the questionnaire survey, comprehensively employs factor analysis method and structural equation modeling to make an exploratory- factor analysis of indicators of corporate social responsibility, corporate reputation and corporate performance, in order to test the reliability and validity of the indicators. Then the paper, through structural equation modeling and applying the Lisre 18.7 software, tests the theoretical model of corporate social responsibility, the theo- retical model of curpurate reputation and the theoretical model of corporate performance respectively. The empirical study re- suits show that five dimensions of corporate soc, ial responsibility have positive impaets on the popularity of corporate reputa- lion, financial responsibility and charitable responsibilities have positive impacts on corporate reputation, the popularity and good reputation have positive impacts on business cost reduction, but their impacts on corporate profitability are not significant.

关 键 词：企业社会责任 公司声誉 企业绩效 

分 类 号：F272-05[经济管理—企业管理]