“一带一路”战略下中国企业“走出去”的跨文化管理  

The Cross-culture Management of Chinese Enterprises Going out in One Belt and One Road Strategy

作　　者：高臣[1] 马成志[2] 

机构地区：[1]河海大学商学院 [2]河海大学党委组织部

出　　处：《中国人力资源开发》2015年第19期14-18,共5页Human Resources Development of China

摘　　要：当前"一带一路"战略的提出为中国企业"走出去"创造了良好的发展机遇。未来中国相关产业和企业将更多地走出国门,走向国际。中国企业要走出去且走的更长远,必然要解决好跨文化管理问题。本文借鉴霍夫斯泰德的文化维度理论,结合"一带一路"涉及的国家地理分布,从四个维度分析中国与"一带一路"沿线国家的文化差异,提出了中国企业"走出去"的跨文化管理策略。The current One Belt And One Road strategy is put forward which creatinga good development opportunity for Chinese enterprises ＂go out＂ .The related industries and enterprises in China will be more out of the country and to the world in the future.Solving the problems of Cross-culture management are necessary for Chinese enterprises going out and further. Based on the theory of cultural dimensions by Hofstede,eombined with the national geographic distribution,this article analysis the cultural differences between China and countries along the One Belt And One Road in four dimensions,proposed cross culture management strategy of chinese enterprises going out.

关 键 词：一带一路 走出去 跨文化管理 

分 类 号：F279.2[经济管理—企业管理]