基于符号学理论的国家形象传播探析  

Discussion on National Image Dissemination Based on Semiotics Theory

作　　者：张萍[1] 陈星宇[1] 刘龙[1] 赵玉梅[1] 

机构地区：[1]合肥工业大学建筑与艺术学院,合肥230601

出　　处：《艺术与设计（理论版）》2015年第9期26-28,共3页Art and Design

摘　　要：当今时代,符号已成为沟通的媒介,突破了个体、种族、国家、社会等概念围城,逐渐成为一种全世界范围内的"意识货币",广泛流通。文章以符号学理论为研究基点,综合传播学、广告学、美学、符号学等系统科学,以多个国家形象宣传片为例,通过对比分析,深层次的研究符号与国家形象之间的关系,对国家形象的传播以及如何在全球范围内树立正确客观的国家形象具有一定的指导意义。In this day and age, symbol has become a communication medium, breaking through the individual, race, national and social concepts, gradually become a worldwide ＂currency＂ of consciousness, and wide circulation. The article is based on the research of semiotic theory, integrated communication, advertising, aesthetics, semiotics and other system science, take national image publicity for example, through the comparison and analysis, research deeply on the relationship between symbol and national image, and it will have a certain guiding significance on how to spread the national image and set up a correct and objective national image.

关 键 词：符号 国家形象 宣传片 传播 

分 类 号：F713.81[经济管理—广告]