长株潭试验区广告产业的运作方略  

On the Operation Strategy of Advertising Industry in Changsha-Zhuzhou-Xiangtan Pilot Zone

作　　者：丁红[1] 

机构地区：[1]湖南商学院,湖南长沙410205

出　　处：《湖南商学院学报》2015年第4期117-120,共4页Journal of Hunan Business College

基　　金：湖南省哲学社会科学基金项目"长株潭试验区文化产业可持续发展策略研究"(编号:11WTB260);湖南省哲学社会科学基金项目"三网融合语境中湖南电视节目创新策略研究"(编号:12YBB142)

摘　　要：长株潭试验区广告产业已具有一定规模,但与发达的传媒产业相比,显得规模偏小,后劲不足。把握发展机遇、彰显地区特色及湖湘文化、注重广告人才培养、产业结构优化升级、户外广告规范化,这些都是长株潭试验区广告产业的运作策略。With the advertising practitioners＇ unremitting struggle, advertising industry in Chang-Zhu-Tan pilot zone has grown with a certain scale, but compared with the developed media industry, it is small in scale, and lacking in sustainable strength. It is necessary to apply the following operation strategies in the advertising industry in Changsha-Zhuzhou-Xiangtan pilot zone： to grasp the opportunities, highlight the regional culture characteristics, pay attention to advertising talents cultivation, and optimize and upgrade industrial structure, the outdoor advertising standardization.

关 键 词：广告产业 运作方略 信息技术 

分 类 号：F713.8[经济管理—广告]