企业社会责任的模型构建探讨——基于社会责任的模糊特性视角  

The Reaserch about Model Building of Corporate Social Responsibility:From the Perspective of Fuzzy Characteristics of CSR

作　　者：董方超 冯艳阳[2] 

机构地区：[1]河海大学商学院,南京211100 [2]江苏经贸职业技术学院,南京211168

出　　处：《价值工程》2015年第32期47-50,共4页Value Engineering

摘　　要：基于企业社会责任的模糊特性,本文从生命周期理论和利益相关者理论出发,运用模糊数学相关知识构建构建四个关系矩阵:周期综合能力、责任程度、周期具体责任、相关者具体责任,最终构造出企业生命周期、利益相关者与企业社会责任的匹配模型:QS模型与QR模型。最后,将该模型运用于实际案例中,以期对企业社会责任的履行提供相关帮助。In the view of fuzzy characteristics of Corporate-Social-Responsibility （CSR）, this paper puts Corporate Lifecycles Theory into CSR and the stakeholder theory by fuzzy comprehensive evaluation. Based on above, this paper gets four relation matrixes： cycle comprehensive ability, responsibility degree, cycle specific responsibilities, stakeholders specific responsibilities, and eventually this paper constructs the social responsibility model matching with Corporate Lifecycles Theory and Stakeholder Theory based on the lifecycle： Qs model and QR model. Finally, numerical examples are also considered and some guidance for corporations are provided.

关 键 词：企业社会责任 生命周期 利益相关者 模糊特性 

分 类 号：F270[经济管理—企业管理]