高校视觉形象识别系统的内涵研究  

A Study on the Connotation of the Visual Image Recognition System

作　　者：杨红宇[1] 赵砺[1] 刘英宁[1] 

机构地区：[1]北华航天工业学院材料工程学院,河北廊坊065000

出　　处：《北华航天工业学院学报》2015年第4期1-3,共3页Journal of North China Institute of Aerospace Engineering

基　　金：北华航天工业学院科研基金项目(KY-2012-11)

摘　　要：随着知识经济在全球范围内的兴起,院校彼此竞争渐渐变得剧烈。为塑造最优的院校形象,增添知名度、增添竞争实力,高校应当采纳新颖的、独有的视觉形象。但从现状看,这类识别系统并没能被很好的使用,甚至有些存在弊病。因此,有必要摸索最适宜的设计思路、形象传播依托的途径进行高校视觉形象识别系统的再研究,挖掘高校的深层次亮点,规范识别形象,筛选适宜的传播形象。With the development of knowledge economy in the global scope,competition with each other gradually becomes more violent. For the image of the best colleges,increasing the visibility and the competitive strength,colleges and universities should adopt the novel,unique visual images. But looking from the present situation,this kind of recognition system can not be well used,and even with some disadvantages. Therefore,further research is necessary for university visual identity system to explore ways to design ideas,relying on the most suitable image of the spread of the deep mining the highlights,standard image,select suitable dissemination image.

关 键 词：高校视觉形象识别 系统架构 系统内涵 标志 

分 类 号：J06[艺术—艺术理论]