O2O商务模式下高职市场营销专业人才培养研究  

Research on Marketing Management Professional Training of Advanced Vocation under O2O Business Pattern

作　　者：刘丽霞[1] 嵇美华[1] 

机构地区：[1]湖州职业技术学院商贸与经济管理学院,浙江湖州313000

出　　处：《湖州职业技术学院学报》2015年第3期48-52,共5页Journal of Huzhou Vocational and Technological College

基　　金：浙江省教育厅2014年度科研项目"O2O商务模式下高职市场营销专业人才培养的探索与实践(Y201432013)"

摘　　要：市场营销专业是商贸类高职院校的主要专业之一,随着商务模式的快速演化与发展,高职市场营销专业的人才培养方案及课程设置必须与现代商务模式相适应。目前高职市场营销专业人才培养模式还存在着人才培养目标定位与日益发展变化的市场需求不相适应、课程体系陈旧及专业教师缺乏实践经验等问题。为更好地实现培养符合市场需求的高端技能型人才的目标,需要通过重新定位和设计专业课程等途径来推进营销专业人才培养改革,并给出了相应的具体实施方案。The marketing management is the principal major in commerce and trade professions of higher and vocational colleges. With the fast development of business pattern, the talent training project and course setting need to keep up with the modern the modern business pattern. This paper introduced the O2O business pattern and tried to analyze the orientation of professionals＇ training and the arrangement of the cur- riculum. It came to a decision that we need carry forward the reformation of the talent training in marketing management in order to foster the advanced vocational ＆ technical talents. Besides, this paper also gave the concrete scheme.

关 键 词：O2O 商务模式 市场营销专业 人才培养 

分 类 号：G718.5[文化科学—职业技术教育学]