基于BSC的快递企业绿色发展战略绩效评价  

作　　者：苏雅英 张向前[1,2] 周岳亮[1] 

机构地区：[1]国立华侨大学工商管理学院 [2]华侨大学人力资源研究中心

出　　处：《企业经济》2015年第10期20-25,共6页Enterprise Economy

基　　金：国家社会科学基金项目"闽台合作构建台湾海峡经济区战略研究"(批准号:11BJY003);福建省社会科学基金重点项目"发展绿色经济;推进生态文明建设研究"(批准号:2013A003);福建省社会科学基金项目"福建保持经济平稳较快增长与加快转变发展方式互动机理与对策研究"(批准号:2014B029)

摘　　要：快递企业的综合效益、利益相关者、内部业务流程和学习与成长这四个维度存在相互促进关系。企业可以通过遵守环境法律法规、树立绿色环保声誉、加强绿色服务认证等措施争取利益相关者的认同,扩大绿色市场占有率;提高绿色包装使用率、绿色运输效率、加强绿色技术创新,有利于优化和绿化内部业务流程;而信息系统管理水平、绿色环保技术的培训与交流、人力资源管理中的绿色激励,能为实现企业的绿色可持续发展提供动力和能量。基于此,构建快递企业的绿色发展战略逻辑模型和绩效评价指标体系,以期为快递企业提高绿色发展战略管理的科学性,实现节能、减排、增效的绿色可持续发展提供借鉴参考。The integrated economic and environmental benefits of courier companies rely on three dimensions of stakeholders, internal business processes, and learning and growth. Enterprises could fight for the recognition of stakeholders by complying with environmental laws and regulations, establishing a green reputation, and strengthening green service certification to expand the green market share; besides, improving utilization of green packaging, green transport efficiency and green technology innovation could help optimize internal business processes, and then improve service levels; moreover, information system management, green technological training and exchange and green incentives of human resource management can provide power and energy to achieve sustainable green development of enterprises. Based on this, the paper builds the logic model and performance evaluation system of green development strategy, in order to provide a reference for courier companies to improve scientific performance evaluation and green management, and ultimately achieve energy-saving.

关 键 词：快递企业 绿色发展战略 绩效评价 

分 类 号：F272.92[经济管理—企业管理] F616[经济管理—国民经济]