电视广告教学中“问题+案例教学法”的整合与创新  

The integration and innovation of the teaching method of “Question Plus Case” in television advertising Teaching

作　　者：孙会[1] 王志东[1] 杜春娥[1] 

机构地区：[1]河北师范大学新闻传播学院,石家庄050000

出　　处：《河北工程大学学报（社会科学版）》2015年第3期114-116,共3页Journal of Hebei University of Engineering(Social Science Edition)

基　　金：2014年度第14批河北师范大学校级教学改革课题项目

摘　　要：在电视广告教学中,整合传统的问题教学法和案例教学法,创新"问题+案例"的教学新方法,以学生为主体,以学、思、练为任务,将课堂知识内容设计为不同的问题,并结合精选案例进行讲解和分析,以生动形象的案例,清晰学生对问题的认识和对知识的学习,同时结合课后作业,强化学生学习的成果,形成学习的链条,以达到最佳的教学目的。In television advertising teaching, we integrate the traditional methods of question and case, innovate the new teaching method of ＂question plus case＂, take students as the main body, regard learning, thinking and practicing as task, design the knowledge in class into different questions, combine the selected cases to interpret and analyze and vivid case to know clearly about students cognition towards knowledge and learning, meanwhile combine with homework to strengthen the achievement of study and form the chain of study, in order to achieve the optimal teaching goal.

关 键 词：问题+案例 教学法 电视广告 

分 类 号：G642.0[文化科学—高等教育学]