“互联网+建筑业”商业模式研究——基于上海筑想科技的案例分析  

The Business Mode of "Internet+Construction"——A Case Study of Wishbuild Company at Shanghai

作　　者：王林[1] 杨坚争[1] 尹诗[1] 

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《当代经济管理》2015年第10期74-81,共8页Contemporary Economic Management

基　　金：国家社会科学基金重大项目(13&ZD178);国家自然科学基金项目(70973079);上海市一流学科资助项目(S1205YLXK);上海市研究生创新基金项目(JWCXSL1401);沪江基金研究基地专项"电子商务智库"(D14008)

摘　　要：互联网与传统产业的融合是社会与经济转型期我国亟待解决的战略性难题。随着全球经济发展趋缓,驱动中国经济发展的三驾马车增速放缓。电子商务的快速发展成为中国经济转型发展的重要推动力,互联网与传统产业融合发展,利用电子商务优化传统产业经济结构,是未来一段时间内中国经济发展的必经之路。文章通过"互联网+建筑业"视角,以上海筑想科技为案例,分析适合建筑业电子商务发展的商业模式。该案例研究对传统产业的转型与创新发展具有一定的启发和指导意义。The integration of Internet and traditional industries is a strategic problem urgently to be solved in social and economic transition of China. As the global economy development presents a tendency of slowing-down, the 'troika' that drives the development of the Chinese economy is slowing down as well. The rapid development of e-commerce has become an important impetus for the development of the economic transformation of China. Therefore, in the future, it would be a necessary route for China's economic development that the fusion between the Internet and traditional industries is realized and e-commerce is used to optimize the traditional industrial and economic structure From the perspective of 'Internet + construction' and take Wishbuild Company at Shanghai as a case, the article analyzed the business mode which is suitable for the e-commerce development of the construction industry. This case study has its enlightenments and significance for the transformation and innovation and development of the traditional industries.

关 键 词：案例研究 电子商务 产业互联网 转型升级 

分 类 号：F270[经济管理—企业管理]