高校科技期刊微信公众号的困境与探索  

Troubles and Exploration of Sci-tech Journals' We Chat Public Number of Universities

作　　者：孟超[1] 

机构地区：[1]西安工程大学科技处,陕西西安710048

出　　处：《技术与创新管理》2015年第6期632-634,638,共4页Technology and Innovation Management

基　　金：西安工程大学哲学社会科学研究项目(2015ZXSK20)

摘　　要：针对高校科技期刊微信公众号利用率低的问题,通过剖析高校科技期刊微信公众号存在的问题,指出高校科技期刊微信公众号所面临的困境。受制于传统的期刊思维,面向公众的微信公众号未能为高校科技期刊的数字化转型及扩大期刊的学术影响力发挥应有的作用,为破解高校科技期刊微信公众号的困境,从体制改革、结合时事、发送效果、宣传等方面给出了建议。Aimed at the problems of low utilization rate of sci-tech journals＇ We Chat public number of universities,by analyzing the existing problems of sci-tech journals＇ We Chat public number in universities about,the paper pointed out the difficulties faced by sci-tech journals＇ We Chat public number. Constrained by the traditional journal thinking,We Chat public number failed to play a proper role of the digital transformation of sci-tech journals in universities and expand the academic influence of journals. To solve the troubles,the paper suggested that something must be done in the structural reform,combination with current affairs,sending effect and publicity,etc.

关 键 词：高校 科技期刊 微信 公众号 

分 类 号：G231[文化科学]