福建省外贸企业跨境电子商务发展策略研究  

Research on the Development Strategy of Fujian Foreign Trade Enterprise

作　　者：吴雪飞[1] 

机构地区：[1]福州职业技术学院,福建福州350108

出　　处：《郑州铁路职业技术学院学报》2015年第3期27-30,共4页Journal of Zhengzhou Railway Vocational and Technical College

基　　金：福州职业技术学院第二届科研项目(2015)

摘　　要：随着福建省自由贸易试验区的建立,政府加大了对跨境电子商务的扶持力度。福建省外贸企业应抓住机遇,加强信息化建设,选择适合的第三方电子商务平台,提高物流配送效率,注重引进和培养复合型国际电子商务人才,以顺应经济发展的潮流,在激烈的国际市场竞争中立于不败之地。With the establishment of Fujian pilot free trade zone, the provincial government has increased its support for cross-border e-commerce. In order to comply with the trend of economic development and stand stead-ily in the fierce international competition, foreign trade enterprises in Fujian should seize the opportunity, strengthen information construction, select the third party e-commerce platform, improve logistics efficiency, and focus on the introduction and training of complex international e-commerce talents.

关 键 词：福建省 外贸企业 跨境电子商务 发展策略 

分 类 号：F274[经济管理—企业管理]