互联网时代工商企业开展大数据营销的策略  

Strategies for Big Data Marketing for Industrial and Commercial Enterprises in the Internet Era

作　　者：王乐鹏[1] 李春丽[1] 王颖[1] 

机构地区：[1]上海电力学院经济与管理学院,上海200090

出　　处：《科技广场》2015年第8期148-151,共4页Science Mosaic

摘　　要：互联网时代为工商企业开展实时化营销提供了可能。本文介绍了数据采集策略,并基于数据分析的传统营销策略,比较了传统营销和大数据营销两者的区别,提出了大数据营销策略,认为工商企业不随之而变,将被市场淘汰。It＇s possible for industrial and commercial enterprises to carry out real-time marketing in the Internet era. This paper introduces the data acquisition strategy and the traditional marketing strategy based on data analysis, analyses the difference between the traditional marketing and the big data marketing, and brings out big data marking strategy. Enterprise which does not change will be eliminated by the market.

关 键 词：大数据 大数据营销 工商企业 

分 类 号：F274[经济管理—企业管理]