信息瀑布——序贯决策中行为匹配的实验研究  

Information Cascades——An Experimental Research of Sequential Decision-Making Behavior Matching

作　　者：李建标[1] 王鹏程[2] 巨龙[3] 

机构地区：[1]南开大学中国公司治理研究院,天津300071 [2]天津财经大学商学院,天津300222 [3]中国工商银行总行,北京100032

出　　处：《管理评论》2015年第10期84-94,共11页Management Review

基　　金：国家自然科学基金项目(71372094;71172068;71132001);教育部人文社会科学重点研究基地重大项目(14JJD630006)

摘　　要：本文沿着行为分析进路、运用实验经济学方法研究序贯决策中的信息瀑布现象及其行为匹配,率先分离了序贯决策中的决策行为——贝叶斯法则决策、非贝叶斯法则决策和平衡。设计了包含被试类型、备选集对称性等设置的序贯决策实验,结果表明,备选集对称性和决策序位等因素对决策者的行为方式和效率影响显著,被试类型、累积损益等因素的影响不显著;受禀赋效应和模糊规避的影响,平衡状态下决策者对私人信息赋予了较高权重。对序贯决策行为进行全面分析,分离出信息瀑布行为,并厘清其发生机理和决策特征及效率,这对理解和治理银行挤兑、网络群体性事件、金融危机等现象有着重要的理论和现实意义。Using the behavioral analysis approach and the experimental method, this paper researches the information cascades and behavior matching of sequential decision-making, and divides sequential decision-making behaviors into three classes ： Bayes rule decision, non-Bayes rule decision and balance. And then, we design specific experiments which include four treatments such as different subjects＇ types, symmetry and asymmetry urns. Results show that symmetry ＆ asymmetry urns and decision order have significant effect on behav- ior pattern and efficiency, while subject＇ s types, cumulative profit or loss do not. What＇ s more, subjects prefer to make decision based on their private signals under balance condition because of endowment effect and ambiguity aversion. In this paper, we analyze sequential decislon-maklng behaviors comprehensively and separate information cascades from them to find out the mechanism, characteristic and efficiency of information cascades. It has important theoretical and practical significance for understanding phenomena such as the bank run, the network group events and financial crisis.

关 键 词：信息瀑布 序贯决策 贝叶斯法则 行为匹配 实验 

分 类 号：F274[经济管理—企业管理]