广告策划教学创新的几点尝试  

Attempts at the Innovation in the Teaching of Advertising Planning

作　　者：王多明[1] 

机构地区：[1]广东培正学院人文系

出　　处：《广东培正学院学报》2015年第3期95-98,共4页Journal of Guangdong Peizheng College

摘　　要：广告策划学是广告专业的重要课程.要培养学生的广告策划能力,使学生具备较高的策划才能,笔者在教学中让学生积极主动去学习策划知识,让学生在课下和课上都动起来,让学生多实践,充分调动学生学习的主动性和积极性;安排实训实践时循序渐进进行训练,树立学习榜样,通过上述措施取得了较好的效果.The advertising planning course is an important course for advertising majors. To develop students’ ability in planning, the author has asked them to take the initiative to gain knowledge about planning, work hard in and after class and put what they have learned into practice. In this way, students’ initiative and enthusiasm will be fully mobilized. Besides, the author has guided students in their practical training step by step and has set a good example for them. All the measures have led to favorable results.

关 键 词：策划 实训 团队意识 教学改革 

分 类 号：G640[文化科学—高等教育学]