“微阅读”背景下高校手机报的发展现状与对策探微  

“Micro Reading”in Colleges and Universities under the Background of Mobile Phone Newspaper Development Status

作　　者：游敏惠[1] 叶升蔚[1] 王小运[1] 

机构地区：[1]重庆邮电大学,重庆400065

出　　处：《重庆邮电大学学报（社会科学版）》2015年第6期68-71,共4页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社会科学基金项目:移动互联网时代高校思想政治教育路径创新研究(14XKS038);重庆市社会科学规划项目:新媒介环境下重庆市大学生阅读行为研究(2013YBCB062);重庆邮电大学教育教学改革项目(XJG133)

摘　　要：随着移动互联网的快速发展,大学生"微阅读"成为阅读新常态。高校手机报作为"微阅读"的重要形式,已成为广大学子获取资讯的重要渠道。但实践中,"微阅读"也存在传递途径单一、内容失于宽泛、受众互动不足、媒介素养欠佳等问题。为此,应当从平台拓展、内容建设、互动沟通和媒介素养培养等方面着手不断完善高校手机报的传播运作,进一步提高其传播影响力,增强大学生思想政治教育实效。With the rapid development of mobile Internet,college students “micro reading”has become the new normal reading.As an important form of micro reading,college mobile newspaper has become an important channel for students to obtain information.But in practice,“micro reading”also has the problems of the single transmission way,the content of the content,the audience interaction and the media literacy.Therefore,we should extend from the platform,construc-tion content,interactive communication and media literacy training to constantly improve the communication of the mobile phone newspaper operation,to further spread its influence,and to enhance the effectiveness of ideological and political education of college students.

关 键 词：微阅读 高校 手机报 媒介素养 信息需求 

分 类 号：G206.2[文化科学—传播学]