区域环境优势的概念界定与量表开发——基于区域品牌形成的视角  

Concept Definition and Scale Development of Regional Environmental Advantage——From the Perspective of Regional Brand Forming

作　　者：徐明[1,2] 盛亚军[2] 魏胜[3] 

机构地区：[1]吉林大学商学院,吉林长春130012 [2]吉林财经大学工商管理学院,吉林长春130117 [3]哈尔滨商业大学管理学院,黑龙江哈尔滨150028

出　　处：《东北大学学报（社会科学版）》2015年第6期587-594,共8页Journal of Northeastern University(Social Science)

基　　金：教育部人文社会科学研究青年基金资助项目(11YJC630177);吉林省科技厅软科学资助项目(20150418073FG;L20120655);吉林省教育厅"十二五"社会科学研究资助项目(2014151);哈尔滨商业大学博士科研启动基金资助项目(14RW13)

摘　　要：创建、培育区域品牌已经成为发展区域经济和塑造区域形象的有力助推器,区域品牌形成所处的区域环境优势成为影响其形成的重要因素之一,但其概念界定与测量问题并不尽完善。界定了区域环境优势的概念,遵循题项库的建立、题项净化、信度和效度检验等步骤开发了区域环境优势的测量量表,得出区域环境优势由资源环境优势、文化环境优势、投融资环境优势、制度环境优势和社会关系环境优势等5个维度构成的研究结论,为其他地区发展区域品牌提供决策依据和理论指导。The creation and cultivation of regional brands has become a powerful booster to develop regional economy and regional image, and regional environmental advantage serves as an important factor that affects regional brand forming,but its concept definition and measurement require improving. The concept of regional environmental advantage was first defined, and the measurement scale was then developed by following such steps as item pool establishment, item purification, and reliability and validity testing. It was concluded that regional environmental advantage is composed of five dimensions：resources environment, cultural environment, investing and financing environment,institutional environment and social environment.The findings may provide the decision-making basis and theoretical guidance for developing regional brands in many other regions.

关 键 词：区域环境优势 区域品牌 产业集群 量表开发 

分 类 号：F713.5[经济管理—市场营销]