网络生态视角下网络商业伦理的维度研究  

Dimension of E-commerce Ethics from the View of E-ecology

作　　者：巫月娥[1] 

机构地区：[1]闽南师范大学商学院,福建漳州363000

出　　处：《北京邮电大学学报（社会科学版）》2015年第5期23-31,共9页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：福建省自然科学基金项目(2013J01265)

摘　　要：网络商业伦理是近年来网络消费研究领域的新热点和突出的新问题。结合网络生态中出现的伦理问题,对网络商业伦理的概念进行了界定。通过文献回顾、深度访谈、焦点小组讨论等方法对网络商业伦理各维度进行研究和测量。研究结果表明:网络商业伦理可由诚信、隐私、安全、笃行、公正五个维度构成。实证分析结果显示,网络商业伦理的五维度测量模型具有较好的内部一致性信度、收敛效度和区别效度。E-commerce ethics is a new hotspot in the field of network consumption research in recent years.Combined with the ethical issues in e-ecology,the concept of e-commerce ethics is defined. Through literature review,in-depth interviews,group discussion and other methods,the dimensions of e-commerce ethics are researched and measured. The results show that the e-commerce ethics is composed of five dimensions： integrity,privacy,security,fulfillment and justice. The empirical analysis shows that the five dimensional measurement model of e-commerce ethics has good internal consistency reliability,convergent validity and discriminant validity.

关 键 词：网络生态 网络商业伦理 维度 

分 类 号：F713.363[经济管理—产业经济] B82-05[哲学宗教—伦理学]