品牌集群溢出效应的机制与路径:上海张江生物医药产业集群案例分析  

Mechanism and Path of the Spillover Effects of Brand Cluster: Cases of Zhangjiang Biological & Pharm aceutical Industry Cluster in Shanghai

作　　者：谢承宏 

机构地区：[1]上海社会科学院世界经济研究所

出　　处：《社会科学》2015年第12期50-54,共5页Journal of Social Sciences

摘　　要：品牌集群是各类产业集群中的高级形态,依托众多具有知名度和竞争力的品牌企业,能够产生极为显著的溢出效应,在带动区域经济及相关产业发展中发挥积极作用。基于理论综述,剖析了产业集群中品牌溢出效应的四方面形成机制。以上海张江生物医药产业集群为案例分析了品牌溢出效应的主要形成途径,结合其发展中存在的突出问题,探索提出了相关政策建议。Cluster of brand enterprise is an advanced form among industrial clusters. Relying on a large number of well-known brands and competitiveness of enterprises, a cluster can produce very significant spillover effect, play an active role in the development of regional economy and related industries.. Based on theoretical analysis, this paper analyzes the formation mechanism of the four aspects of brand spillover effect in industrial clusters. Using Shanghai Zhangjiang biological＆ pharmaceutical industrial cluster as a case to analysis the brand spillover effects. Combined with the outstanding problems existing in the development of the case, put forward relevant policy recommendations.

关 键 词：产业集群 品牌企业 溢出效应 张江生物医药产业集群 

分 类 号：F273.2[经济管理—企业管理]