创业导向、创业拼凑与新企业绩效:一个调节效应模型的实证研究  

Entrepreneurial Orientation,Entrepreneurial Bricolage and New Firm Performance:Empirical Research of a Moderating Effect Model

作　　者：祝振铎[1] 

机构地区：[1]中山大学管理学院,广州510275

出　　处：《管理评论》2015年第11期57-65,共9页Management Review

基　　金：国家自然科学基金重点项目(71232009);国家自然科学基金面上项目(71172167;71372155);国家自然科学基金青年项目(71202095)

摘　　要：创业拼凑对于突破新企业创建和成长过程中的资源约束具有关键作用,但究竟何种因素能够激发拼凑行为以及对拼凑功效的调节作用尚不明确。本文遵循"态度-行为-绩效"的研究范式,构建创业导向、创业拼凑与新企业绩效之间的理论模型,利用212家成立时间在8年内的新企业调研数据,对理论模型和研究假设进行实证分析。结果表明:创业拼凑对新企业财务绩效、成长绩效具有显著的正向作用;创业导向与创业拼凑具有正相关关系,且创业导向对创业拼凑与新企业财务绩效、成长绩效之间的关系具有正向调节作用,即创业导向对创业拼凑行为及其功效具有驱动和调节双重作用。The resource is one of the most important internal factors to the success of new firms,and lack of resources can be seen as perhaps the most vital constraint of new firm＇s construct and growth. However,it is very difficult for a new firm to acquire external resources,because of lacking performance records and newness. Therefore,one of the successful paths for breaking resource constraints in a new venture is entrepreneurial bricolage. And bricolage provides a new theoretical perspective for breaking resource constraints of new firms,but it is still unclear what factors will stimulate bricolage behavior. Besides,other factors among entrepreneurial bricolage and entrepreneurial performance are not clear either. Aiming to decrease this theory gap,this paper constructs a theory model among entrepreneurial orientation,entrepreneurial bricolage,and the new firm performance. The data are coming from 212 new firms. The empirical results show that： the entrepreneurial bricolage has a significantly positive relationship with new firm financial and growth performance,entrepreneurial orientation has positive impact on entrepreneurial bricolage,and at the same time,the entrepreneurial orientation positively moderates the relationship between entrepreneurial bricolage and new firm financial and growth performance.

关 键 词：创业拼凑 创业导向 资源约束 包容性增长 

分 类 号：F279.2[经济管理—企业管理]