国际体育媒体政治格局研究——北京奥运会国际舆论环境的回顾与分析  

A Study on the Political Pattern of International Sports Media——Review and Analysis of International Public Opinion Environment of Beijing Olympic Games

作　　者：吴新宇 

机构地区：[1]华北理工大学体育部,河北唐山063009

出　　处：《湖北体育科技》2015年第11期941-944,955,共5页Hubei Sports Science

基　　金：国家社科基金项目资助(09BTY039)

摘　　要：北京奥运会奖牌榜具有象征性、国家形象建构等价值意义,是诸国致力争取的文化高地。对世界发达国家和主要的发展中国家的奖牌榜媒体政治环境进行分析,认为北京奥运会媒体政治格局由两强对抗为主(美国和中国),奥运竞技第2集团进行激战,辅以与世无争的奥运竞技小国而形成的国际格局。在分析各自国家利益诉求的同时,比较之间的关系和差异,认为诸国在充分利用奥运会这个文化与体育平台,与区别与比较他国的竞技表现为基础,建构本国的文化认同和社会凝聚力。北京奥运会中国收获了无尽的荣耀,但仍不可避免存在一些不足,丰富的经历为中国积累了丰富的媒体政治遗产,为中国奥运事业的未来发展建立了基础。The medal ranking of Beijing Olympic Games is of the value significance including symbolism and national image as well as the cultural highland all countries are striving for. By analyzing the media political environment of the medal ranking of the world＇s developed countries and major developing countries, it is believed that the media political pattern of Beijing Olympic Games mainly center on the competition of two powers（America and China）, and the second group of Olympic athletics fights with each other fiercely accompanied by some small countries that hold themselves aloof from the world. While analyzing the interest appeal of each country, the thesis also compares their relations and differences. The thesis finds out that all countries are making full use of the cultural and sports platform of Olympics Games, and based on distinguishing and comparing with others＇ athletic performance, tries to construct their own cultural identity and social cohesion. In Beijing Olympic Games, China has obtained endless honors, but there still exist some defects. The rich experience helps China accumulate abundant media political heritage and lays a solid foundation for the future development of Chinese Olympic career.

关 键 词：北京奥运会 媒体政治 国家认同 

分 类 号：G811.1[文化科学—体育学]