浅谈高职教育营销的必要性  

作　　者：郭美云[1] 

机构地区：[1]湖南外贸职业学院,湖南长沙410201

出　　处：《高教学刊》2016年第2期138-139,共2页Journal of Higher Education

基　　金：湖南省教育科学"十二五"规划重点资助课题:高职"教育营销"课程开发的研究(XJK012AZJ004);湖南省教育厅高等学校科学研究资助项目:湖南"教育经纪"项目开发的研究(12C1018)

摘　　要：高职教育发展的基础是市场经济对高层次技能人才的需求,源于市场且贴近市场。但各高职学院的发展重点和特色以及适应的人群是不一样的,所以各高职学院必须根据自己的发展要求选拔考生。一方面,教育作为一项特殊服务,有着时间长、变更难、影响广的特性,高考学生在择校时需要专业的教育营销人员的指导;另一方面,由于教育营销的产品涉及面广、多专业、变化大、更新快,作为传统的营销人员很难胜任工作,这就是说:各高职学院应该对高职招生工作人员和市场营销专业的学生进行教育营销知识的培训,专门培养相应的教育营销人才,既服务于教育行业,也同时服务于学生、服务于社会。Under current market economy system, the development of Vocational College is based on needs for high-skilled talents. Each Vocational College has different features and target students, thus each college needs to se- lect students based on its own position and features. On the one hand, education is a special kind of service, which has profound influence. Thus, as the consumers of this special service, students need help and guidance from profes- sional marketing talents. On the other hand, the products of Education involving many aspects,majors are changed and updated quickly, traditional marketing talents could not fit this job. That is to say, Vocational Colleges need to train their admission staff and marketing talents with marketing knowledge, which aims to train marketing professionals who can serve education industry,students and the society .

关 键 词：高职 教育营销 培养 

分 类 号：G718[文化科学—职业技术教育学]