宠物食品包装设计中的“趣味性”体现及应用  

The Realization of“Interest”in Pet Food Packaging Design and Its Application

作　　者：马海元[1] 

机构地区：[1]宿州学院

出　　处：《江西科技学院学报》2015年第4期77-80,共4页Journal of Jiangxi University of Technology

摘　　要：以“趣”字为切入点，针对现代消费者对宠物食品包装“趣味性＂审美的观念、特点及需求等进行分析；对宠物食品趣味性包装设计的特点及设计应用方法进行研究；找出＂趣味＂与宠物食品包装设计二者之间的契合点。掌握宠物食品趣味性包装的设计特点、设计思维及设计方法，使得宠物食品包装既能满足包装基本功能，表现商品特性，又可以将情趣感运用的恰如其分、合情合理。With ＂fun＂ as the starting point, this article analyzes the ＂interest＂ aesthetic concept, characteristics, and the demand of pet food packaging from the point of view of modem consumers. The article studies on pet food interesting packaging design features and design methods, trying to find out the combination of ＂interest＂ and pet food packaging. After mastering the design features, design thinking and design methods of interested pet food packaging, we can not only make the pet food packaging satisfy the basic function of packaging and display the product characteristics, but also make full use of its interest appropriately and reasonably.

关 键 词：趣味性 宠物食品 包装设计 表现手法 

分 类 号：TB482[一般工业技术—包装工程]