工业旅游的利益动机与企业社会责任——以汤臣倍健的“透明工厂”为例  

The Profit Motive and Corporate Social Responsibility of Industrial Tourism

作　　者：马红[1] 门闯[2] 曾芳芳[1] 

机构地区：[1]云南师范大学文学院,云南昆明650500 [2]中山大学国际商学院,广东广州510275

出　　处：《河北经贸大学学报（综合版）》2015年第4期30-35,共6页Journal of Hebei University of Economics and Business(Comprehensive Edition)

基　　金：中山大学青年教师培育项目"文化景观的保护与外来移居者影响研究"(3161114)

摘　　要：工业旅游除了满足人们旅游多样性的需求以及体验工业文明感受之外,更是一种经济利益和社会责任驱动产生的旅游产品。相关旅游项目的开展对企业经营产生的经济效益,长期看要么与工业旅游本身无关、要么随时间推移出现边际收益递减。工业企业长期发展工业旅游项目,除了经济效益外,对提升人们工业文明认知以及企业社会责任起到了重要作用。Industrial tourism can not only satisfy people＇s diversified travel demand and provide the perception of industrial civilization, but is more like a tourism product driven by economic benefit and social responsibility. The economic benefits produced by the development of relating tourism projects to enterprise management have nothing to do with industrial tourism itself, or will appear diminishing marginal returns with the time lapse in the long term. Industrial enterprises develop industrial tourism projects in the long-term, in addition to economic benefits, it will play the important role to raise industrial civilization cognition and corporate＇ social responsibility.

关 键 词：工业旅游 企业社会责任 旅游产业 透明工厂 产业旅游 企业价值论 食品安全 

分 类 号：F590.7[经济管理—旅游管理]