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作 者:赵岩
出 处:《价值工程》2016年第2期53-55,共3页Value Engineering
摘 要:本文通过SWOT分析法,以国家"一带一路"大战略为背景,并以大型央企合并(实现强强联合)构建"国家品牌"为组织对象,对组织内外部条件和各方面内容进行综合和概括,进而分析组织的优劣势。文中得出的结论是,原行业内处于竞争地位的大型央企,通过合并整合资源(避免内耗)打造国家品牌,对响应国家"一带一路"战略发展是行之有效的方式。Through SWOT analysis method, this paper takes the strategy of "One Belt One Road" as the background, takes the combination(implementation of alliance between gaints) of large state-owned enterprises to build "national brand" as the organization object to synthesize and summarize the internal and external conditions and all aspects of content and analyze the advantages and disadvantages of organization. The conclusion in this paper is that the large state-owned enterprises in a competitive position in the original industry build national brand by the consolidation and integration of resources(avoid internal friction) is the effective way to respond to the strategy development of "One Belt One Road".
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